The Giant Leap No One's Made (Yet)
Thousands of people have been trained in Clean Language. They love it. They see how it fits their values. It works for them: they get better information from people; the people find their own clarity, insight and motivation; they feel heard and understood; everything’s much less stressful.
Then they go back to their workplaces and... then what? How does Clean go from 'a useful technique' to 'the core of how we operate'? From individual small steps to an organisational giant leap?
As far as I know, no organisation has fully made that leap yet - but several want to do so.
Future posts will look at the nuts and bolts of how to make it happen.
But first - and congruently with Clean - let’s explore our Desired Outcome. How will we know when we get there?
I’d love to just go with Mike Burrows’ True North (from his Clean-inspired Agendashift process): Everyone able to work consistently at their ideal best:
Individuals, teams, between teams, across the organisation and beyond
Right conversations, right people, best possible moment
Needs anticipated, met at just the right time
… and, I think that might be a little bit optimistic - and maybe a little vague.
So, when an organisation is operating from Clean Principles, what, specifically, might we see and hear? Here’s what I’m thinking:
1. Information Flow
People reflecting language back, especially when things are difficult - using someone’s actual words rather than paraphrasing
Questions inviting people to attend to their own experience: “What do you notice?” “What’s important to you about that?” “What kind of X?”
Checking understanding before responding, especially in disagreement
Listening as skill and practice - not just something that happens, but something consciously developed
People distinguishing between what happened and their interpretation of it
Requests for specificity and examples: “What will you see or hear?”
People going directly to source rather than assumptions or secondhand stories
2. Problem-solving/Decision-making
People expressing wants rather than don’t-wants - “I would like X” rather than “I don’t want Y”
People make things explicit (for example, who decides) and are willing to clarify and answer questions about process as well as content
Constraint inspires creativity - limitations seen as generative, not just restrictive
Exploration happening before solution-jumping
Multiple perspectives actively sought before deciding
Minimal advice-giving: “What needs to happen for...?” rather than “You should...”
People owning their decisions rather than deferring upward
Solutions emerging from people closest to the problem
3. Relationships/Conflict
Disagreement normal and expected
In disagreement, checking understanding first, curiosity about difference
Pausing and turn-taking - discipline around who speaks when
Reflecting language back especially when things get heated
People able to change their minds without losing face
Less gossip, less triangulation
Conflicts resolved between the people involved, not escalated
4. Innovation/Adaptation/Learning
Emergence from actually hearing - new possibilities arising from genuine listening, not predetermined
Conscious metaphor choices in organisational language - awareness of how language shapes thinking
Permission to experiment and learn from failure
“Let’s try it and see” as normal practice
New practices spreading organically rather than by mandate
Ideas emerging from conversation rather than top-down
“What did we learn?” after things go wrong
This is my current thinking - and very much a work in progress.
I’d love to know: What am I missing? What would you add, remove, or refine? What observable signs of Clean Principles in action have you noticed - or would you want to see?
In future posts, I’ll look at the practical questions involved in making this shift. Where do you start? What gets in the way? And what does leadership look like in an organisation operating from these principles?
For now, I’m curious about your experience. What resonates? What doesn’t? Please comment!

I would also add: It needs leadership. Leaders that commits to it and are willing to spend the ressources. The same leaders must also demonstrate and use the principles. Otherwise it is "sugar on shit".
I think that Simon has done it with his business "Amphora". Every new employer learns "Better Conversations" and they are using it in every meeting - internally and with customers. He has invested in developing it into something that can be taught and used after only 5(6) one-hour sessions. As I understand it, has that dramatically reduced misunderstandings and made it easier for them to cater to their customers...