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Christian Mejer Knudsen's avatar

I would also add: It needs leadership. Leaders that commits to it and are willing to spend the ressources. The same leaders must also demonstrate and use the principles. Otherwise it is "sugar on shit".

Christian Mejer Knudsen's avatar

I think that Simon has done it with his business "Amphora". Every new employer learns "Better Conversations" and they are using it in every meeting - internally and with customers. He has invested in developing it into something that can be taught and used after only 5(6) one-hour sessions. As I understand it, has that dramatically reduced misunderstandings and made it easier for them to cater to their customers...

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