Exploring people’s metaphors can be fascinating and fun. For example, you might start by asking: “When you’re working at your best, you are like… what?” and gleefully lead your colleague on a voyage of self-discovery which helps the two of you work together much more effectively than ever before. (I did this with a corporate group last week, and this was one of the metaphors which emerged.)
It isn’t always like that. Particularly when you’re just starting to notice metaphors, you’ll hear more metaphors for negative states than for positive ones, and the metaphors concerned tend to be vivid and obvious. Ask about these, and you’ll deepen the person’s negative state. So when you’re starting out with metaphor work, I strongly advise you to “go for the good stuff”.
But that’s not to say that in my coaching work I never explore a client’s negative metaphor – by which I mean a metaphor associated with an unpleasant or undesired emotional state. The truth is that I do lots of that! But I do it with awareness, and for specific reasons.
I’m currently refocussing my coaching business to concentrate on working with intelligent people who are miserable in their current work, to help them get back to being brilliant (and decide whether to tweak their current role, or move on). These people tend to book for their first session using metaphors such as:
I’m stuck
I’m overwhelmed
I’m up s*** creek
I’m burned out
I’m trapped
I’m in a hole
I’m going in circles
I’m in a fog
I’m constantly on edge.
That’s what they know – and they’re only two willing to talk about how grim it is. They can talk easily about the detail of their current predicament, in metaphor or in conceptual terms.
What they don’t tend to know is what they actually want. And that’s massively frustrating for many of them.
In these circumstances I will help them to develop their metaphor for the current, undesired state. This seems worthwhile for several reasons:
It indicates that I’m meeting them where they actually are, not trying to pretend everything in the garden is rosy

Deepening their unhappiness somewhat can be expected to increase their motivation for change
When they have a clear metaphor for what they don’t want, it becomes much easier to answer the question: “And what would you like instead?” For example, if they started with a vague: “I’m trapped,” and were then asked what they wanted, the response would probably be, “to not be trapped.” But if they were “trapped in a wild-west style county jail with metal bars and a big old-fashioned lock”, what they want might well become “to be out riding the range, in the sunshine”.
I don’t typically end the session with my client still deep in the dungeon! But spending a few minutes there can be useful on all kinds of levels.
Now, here’s an important point. If you’re self-facilitating using Clean Language, bearing all of this in mind is especially important. It’ll be especially easy for you to get caught up in your own negative metaphors and to forget to ask: “What would I like instead?”
I suggest that you set a timer and make sure you spend no more than a third of your available time thinking about (and/or drawing) the negative metaphor before asking “What would I like instead?” and getting to work on developing that metaphor in glorious technicolour!
Better still, of course, is to book yourself a few sessions with an experienced coach
Comments from original on judyrees.co.uk
Steve
28 March 2014
Exactly, I can’t see the wood for the trees!
Joy
28 March 2014
Thanks for the article. I tend to act like those who feel frustrated that they don’t know what they want. If I actually stop and imagine it as a metaphor, it has a better chance of becoming visible.
Philip Rowland
16 April 2014
Great article.
And after all, this is about change, i.e. addressing the problem and changing that, or maybe I should say: discovering a way to allow it to transform?
Sioelan
24 April 2014
Fab article, more food for thought and worth exploring! Had lovely client which very much fit this profile. Intelligent and giving good reasons for where she is, feeling overwhelmed and trapped in a situation that she doesn’t want to be in and she wants to run away preferably to somewhere warmer.Would you explore the neg. metaphor and then ask what would you like instead and then perhaps explore what happens just before, after and where might X come from?
Judy
24 April 2014
Hi Sioelan, great to see you here. I think that yes, I would explore the negative metaphor, fairly briefly. I might then ask “what would you like instead?” or “what would you like to have happen?”, but I’d have a bunch of alternatives, based on the nature of the metaphor.
For example one recent client was “in a rut”, and in exploring the rut it became clear that he was aware of light “at the end of the tunnel” which then provided a focus for my questions.
Another was “going round in circles” and he didn’t really care where he went next, as long as he got out of the circle. So the key was to work out what he wanted at a small scale, which was “to get over the hump”.
It’s not all about big, SMART outcomes, IMO. I’ve been writing more about this here: https://judyrees.substack.com/p/clean-language-and-outcomes