A great post Judy. Loved it. So important and vital to our businesses. And yet you leave it open for exploration for all if us to contribute. I have the book “ask” and will be using it as a course, so I’m happy you enforced it.
Thanks Judy
JR
29 May 2015
Thanks Ken! I look forward to hearing about your experiences.
Sergi
29 May 2015
thanks Judy for this post, that’s a REALLY VERY interesting topic for me.
Sales = understanding my customer needs BETTER than the customer him/herself and being able to deliver a solution to that need.
That means that curiosity + questions that puts my customer in touch with her needs is crucial.
Thanks for being so honest in your post. It takes courage and humility to write this post. Thanks again Judy.
JR
30 May 2015
Thanks Sergi
David Stuart
2 June 2015
Judy, thanks for this, as always, very interesting post.
Good selling has always been grounded on asking the right kind of questions. The question is “Cui bono?” or who benefits?
Have you read, “The tall lady with the iceberg”? It’s about selling with metaphors.
Comments from original on judyrees.co.uk
Ken BREEN
29 May 2015
A great post Judy. Loved it. So important and vital to our businesses. And yet you leave it open for exploration for all if us to contribute. I have the book “ask” and will be using it as a course, so I’m happy you enforced it.
Thanks Judy
JR
29 May 2015
Thanks Ken! I look forward to hearing about your experiences.
Sergi
29 May 2015
thanks Judy for this post, that’s a REALLY VERY interesting topic for me.
Sales = understanding my customer needs BETTER than the customer him/herself and being able to deliver a solution to that need.
That means that curiosity + questions that puts my customer in touch with her needs is crucial.
Thanks for being so honest in your post. It takes courage and humility to write this post. Thanks again Judy.
JR
30 May 2015
Thanks Sergi
David Stuart
2 June 2015
Judy, thanks for this, as always, very interesting post.
Good selling has always been grounded on asking the right kind of questions. The question is “Cui bono?” or who benefits?
Have you read, “The tall lady with the iceberg”? It’s about selling with metaphors.
On the subject of whether selling should be focused on pain or pleasure here’s a perspective from a professional sales coach: http://billcaskey.com/buyer-motivated-simplest-things/